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KuCoin announced a partnership between KuCoin Pay and the WLTG movement founded by footballer Patrice Evra. The partnership aims to usher in a new era of ‘joyful disruption’ in the Web3 space through the ‘Pay it Forward’ initiative.
KuCoin announced that its native crypto payment solution, KuCoin Pay, had partnered with Patrice Evra’s WLTG (We Love This Game) movement in a bid to introduce the ‘Pay it Forward’ initiative. The crypto exchange disclosed that AI Patman–Evra’s AI digital twin who engages fans through personalized video messages, imaginative manga storytelling, and fun football predictions–was at the heart of this vision. AI Patman also serves as a travel companion, assisting fans with planning and offering exclusive perks tied to WLTG’s initiative.
KuCoin noted that by integrating with ‘KuCoin Pay,’ WLTG users could smoothly transact using crypto and participate in these joyful experiences while supporting the ‘Pay It Forward’ movement. The partnership aligned with KuCoin’s vision of using blockchain to transfer value and trust in more creative ways. Notably, The exchange claimed that the ‘Pay it Forward’ campaign was the cornerstone of WLTG’s mission to support human connection and collective goodwill.
The KuCoin team also said the integration allowed WLTG users to transact using crypto, enabling efficient, secure, and real-time contributions to the platform’s initiatives—from community challenges to cause-driven engagement and digital interactions with Evra’s AI twin. BC Wong, the CEO of KuCoin, stressed that blockchain was not just about transferring assets–it was about transferring value and trust.
“This partnership is a perfect synergy of cutting-edge technology and genuine human connection. By integrating KuCoin Pay, we’re empowering WLTG users to effortlessly contribute to a future where doing good is as seamless as sending a token.”
–BC Wong, CEO of KuCoin
According to Evra, WLTG was about passion, purpose, and the power of technology to bring people together through acts of kindness. He added that the partnership with KuCoin Pay unlocked new ways for fans to engage with AI Patman and fuel WLTG’s collective mission to spread positivity across the digital and physical worlds.
Evra and Staynex collaborated to unveil WLTG at the TOKEN2049 Dubai Blockchain Night 2025 event that gathered blockchain pioneers, VCs, creators, and celebrities. The footballer turned entrepreneur, author, and activist was one of the many keynote speakers at the Dubai event, where he also represented Staynex as its official travel partner.
Speaking at the event, Evra said WLTG was building access, ownership, and experiences that mattered—for everyone, adding that this was not just about innovation but also about impact. The Staynex team claimed that WLTG was designed to pay it forward—uniting fans, creators, and dreamers in a decentralized movement rooted in giving back and leaving a legacy.
Evra also said Staynex was more than a concept, adding that their collaboration was aimed at building something that gave back, uplifted others, and created lasting value for the next generation.
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