Ndax becomes the NHL’s first-ever crypto trading platform partner.
Ndax, the Canadian cryptocurrency trading platform, has agreed a partnership with North American ice hockey’s NHL to become the official crypto trading platform partner of the 2025 Stanley Cup playoffs.
Under the deal, Ndax will receive prominent exposure during the playoffs, with its logo appearing in one of the NHL’s in-ice corner positions that will be visible on camera, for all Canadian games.
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It will also have its logo displayed on digital dashboards during all broadcasts in Canada.
The company will also give fans the chance to win prizes, including tickets to the Stanley Cup final, through daily, weekly, and round-based giveaways throughout the playoffs.
Kyle McMann, NHL senior vice president of global business development, said: “We look forward to providing Ndax major brand visibility in Canada and showcasing the Ndax brand to passionate NHL fans in Canada in an impactful way through Digitally Enhanced Dasherboards and more.”
The broadcast rights to this year’s Stanley Cup Playoffs in Canada are held by domestic telecommunications giant Rogers Media as part of its ongoing 12-year national broadcast rights agreement with the NHL, worth $3.6 billion and due to end at the end of the 2025-26 campaign.
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Playoff games will air across Rogers’ Sportsnet networks and CBC, while the finals will be simulcast on both CBC and Sportsnet. Every game is available on Rogers' streaming service, Sportsnet+.
Earlier this month, Rogers renewed its deal with the NHL for another 12 years for $7.7 billion, covering unilateral national rights covering all broadcast platforms (TV, digital, and streaming) for every national game, with rights covering both English and French language telecasts.
Additionally, national rights to the showpiece Stanley Cup finals and special events such as the league’s all-star game are also included, as are out-of-market rights for regional broadcasts.
The 2025 Stanley Cup playoffs started on April 19 and will conclude in mid-June with the Stanley Cup finals. The series will end no later than June 23.
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